The age of clicking Accept or Reject on every single website might finally be coming to an end. The European Commission has proposed a system where users can set their…
Search is evolving, fast. Generative AI tools like ChatGPT, Gemini, and Perplexity are changing how people find information and how brands are discovered. Traditional SEO still matters, but it no…
AI has changed marketing faster than almost any other discipline. It can analyse audiences in seconds, write content at scale, and predict which message will convert before a campaign even…
The festive season brings a familiar dilemma for marketers: keep advertising through Christmas, or hold fire until January? On one hand, this time of year often sees audiences distracted, decision-makers…
There’s no shortage of data in marketing: dashboards, attribution reports, CRM exports, social insights. The problem isn’t getting hold of it. The problem is knowing what to do with it.…
Marketers love to talk about data, automation and, more recently, AI. We track, analyse and optimise everything. But for all the dashboards and tools at our disposal, one truth has…
For years, marketing mix modelling (MMM) has been a reliable way to understand what drives performance. It’s the backbone of budget decisions and post-campaign analysis. But it’s fair to say…
Brand safety in programmatic is of paramount importance. A single misplaced ad can spark backlash, eat into your ROI, and damage years of brand building. And AI has only raised…
Business process automation (BPA) was once limited to rigid, rule-based workflows. Today, it’s evolving into something smarter, thanks to AI. If you’re aiming to streamline your operations and improve efficiency,…
AI is becoming an undeniable part of everyday corporate life. By taking on repetitive tasks and processing large amounts of data, it frees your workforce up to focus on making…
When your business is growing fast, it’s easy to overlook how work gets done. But even small inefficiencies in your existing processes can quickly turn into serious blockers. Business process…
Referral traffic from AI tools was once seen as a promising new stream for publishers and brands. The thinking was that if people were not clicking through from Google, perhaps…
Just a week after the rather lacklustre launch of GPT-5, OpenAI’s CEO Sam Altman was already looking ahead. He has given the world an early glimpse into GPT-6 and the…
Every time a new AI model is released, the headlines rush in and LinkedIn timelines are filled with insights. But beneath the speculation, you need to know what actually matters.…
If you’re experimenting with AI APIs like OpenAI’s GPT, Anthropic’s Claude, or Google’s Gemini, you’ve probably come across the term tokens. And if you’re paying by the token, or hitting…
You’ve probably seen tonnes of AI headlines lately, and for good reason. AI is transforming businesses faster than anyone expected, with adoption rising across every sector. As a Content Specialist,…
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