Author Archive
Natalie Charles
First things first: I’m not here to talk you out of using AI to generate content. Why wouldn’t you use it? It’s fast, efficient, and it can almost certainly take…
Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is…
You know those tiny bits of text across the web that you barely notice? Buttons that say “Learn More”, error messages that explain what went wrong, or those witty little…
With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But…
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can…
In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on…
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are…
After a week in which Google announced its own incoming AI-generated language model to rival ChatGPT, and Bing announced the integration of an optimised ChatGPT into its search engine, the…
It’s “Rock ‘Em Sock ‘Em Robots” for the digital age. Hot on the heels of OpenAI’s recently-launched GPT-3 powered language model—ChatGPT (weighing in at 45 terabytes of text data)—here comes…
Calling all copywriters – pros and newbies alike. I come bearing glad tidings of great joy, an early Christmas present of sorts. My gift to you is a toolkit comprised…
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