Lucy Henning

Customer behaviour rarely follows neat, step by step progressions anymore. As digital ecosystems expand and attention becomes more fragmented, journeys play out in non-linear patterns shaped by context, emotion and…

So many organisations collect vast amounts of digital data, yet very few turn it into meaningful action. Dashboards can easily become long lists of numbers that teams review once a…

The role of the marketing consultant has shifted as organisations face growing pressure to connect strategy, technology and customer experience. What was once focused on campaign delivery or tactical support…

Many B2B organisations recognise the value of strong content, yet resource constraints often limit what they can deliver. Creating consistent, high-quality material takes time, planning and subject matter expertise. The…

Regulatory services firms face a distinct challenge in marketing. Their work is specialised, heavily scrutinised and often difficult for prospective clients to understand. The result is a sector where credibility,…

Service businesses live or die by the strength of their relationships. Unlike product-led organisations, where value can be felt almost instantly, service providers earn trust over time. Prospects are assessing…

It’s fair to say that Artificial Intelligence has become one of the most powerful forces shaping modern marketing, with new tools appearing at breakneck speed. AI promises scale, efficiency and…

As markets become more saturated, broad brand narratives can easily fall short of their desired impact. Enterprise buyers want evidence of relevance, not generalised promises. In 2026, we’ll likely see…

As we approach 2026, social media is shifting from being simply about presence or awareness to becoming a strategic engine for B2B growth. According to a recent survey of 564…