Author Archive
James Carr
Referral traffic from AI tools was once seen as a promising new stream for publishers and brands. The thinking was that if people were not clicking through from Google, perhaps…
Just a week after the rather lacklustre launch of GPT-5, OpenAI’s CEO Sam Altman was already looking ahead. He has given the world an early glimpse into GPT-6 and the…
If you’re experimenting with AI APIs like OpenAI’s GPT, Anthropic’s Claude, or Google’s Gemini, you’ve probably come across the term tokens. And if you’re paying by the token, or hitting…
In mid July 2025, OpenAI unveiled ChatGPT Agent (Available now to ChatGPT Pro, Plus, and Enterprise subscribers) – representing a major leap from conversational AI to autonomous digital workhorse. And…
AI is everywhere. Writing job applications, diagnosing illnesses, helping marketers write blog posts just like this one (but not this one). However, it comes with a dark cloud overhead: a…
We’re accustomed to considering sustainability in areas like travel, fashion, or food. Yet, there’s a less visible but rapidly growing player in the climate conversation: the digital world. The internet…
Black hat SEO is back. Except this time, it’s wearing a lab coat and calling itself “AI optimisation.” What we’re witnessing isn’t new. Just a rehash of tactics that died…
When people talk about SEO, Instagram usually isn’t part of the conversation, but that’s about to change. From 10th July 2025, Instagram will begin allowing search engines like Google to…
There’s a quiet shift happening in the way machines read the internet. While the digital world argues about cookies, crawling, and content compliance, a simple text file has entered stage…
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