Pete Fitzgerald delivers another in our popular series of webinars. This one was on the theme of Content Marketing Strategy, as a natural follow on from last year’s ‘Essential Guide to Content Marketing’.
Content Marketing requires considerable resource investment, and in order for it to succeed you need to do it well, and this takes time.
To achieve high quality content that meets its goals and makes the most of the time you spend on it, you need to take a strategic approach to all elements of Content Marketing.
To this end, in this webinar Pete discussed how to start implementing your Content Strategy via the following structure:
- Research
- Creation & Implementation
- Promotion
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