PPC Audit Services

Our PPC audit services include optimising account settings, bid strategies, ad copy, match types, negative keywords, conversion tracking, and more. We provide a comprehensive review to identify optimisation opportunities.

A PPC audit highlights strengths and weaknesses in your campaigns, allowing us to refine your bidding strategy, improve ad copy, and enhance landing pages to increase your conversion rate and overall ROI.

Our PPC audits provide a snapshot of your Bing/Google Ad account’s performance, highlighting key areas for improvement and offering actionable recommendations to enhance your PPC strategy.

We audit all major paid search and advertising platforms, including Google Ads, Microsoft Advertising (Bing), Meta (Facebook and Instagram), LinkedIn, and Amazon. If your brand runs ads across multiple networks, our audit provides a unified view of performance across every channel.

That depends on the size and complexity of your account. The best bet is to get in contact with us so we can discuss your exact needs. However long it takes, you’ll receive a full report outlining key findings, opportunities, and actionable recommendations to improve ROI and campaign structure.

To conduct an audit, we’ll need access to your ad accounts, analytics, and conversion tracking setup. This allows our specialists to review real performance data and ensure every insight is accurate and actionable.

Yes! Our PPC team can manage the entire optimisation process, from campaign restructuring and ad testing to ongoing paid search management. Whether you want us to handle everything or support your in-house team, we’ll ensure every change drives measurable performance gains.

We recommend auditing your accounts at least once every six months, or whenever there’s a major change in your marketing goals, product range, or target audience. Regular audits keep your campaigns efficient, competitive, and aligned with your wider business objectives.