What is video marketing and why does it matter?
As far as storytelling goes, video is (for the most part) a much more engaging medium than pretty much any text-based marketing. In fact, video marketing allows you to powerfully – and perhaps more meaningfully – connect with your target audience and cultivate leads more effectively.
Engaging “time-poor” people in a society that consumes content in ever-decreasing fragments means we marketers must work harder than ever to capture and keep the attention of our target audiences.
Science has taught us that the human brain processes images 60,000 times faster than it processes text. Plus, viewers supposedly retain 95% of a message when watched in a video compared to 10% retention when reading the same message from a text-based source. Plus, quite simply, people just love watching videos!
This video marketing mini series is made up of 3 parts:
- Part 1: An Introduction to Video Marketing
- Part 2: How to Create a Successful Video Marketing Strategy
- Part 3: How to Enhance Your Video Marketing Campaigns
Simply fill out the form to get your FREE PDF copy
