Google Ad Grants is a Google scheme by which eligible registered charitable and non-profit organisations can receive $10,000 per month in-kind to spend on their PPC Google search ads, in order to reach a larger audience and more donors.
This guide provides an introduction to Google Ad Grants and how eligible organisations can apply to, and make the most of this scheme.
In this guide, we’ll cover:
- What is Google Ad Grants and who is eligible to receive it?
- Applying for a Google Ad Grants
- Maintaining Google Grants status and staying compliant
- Understanding the limitations of Google Grants
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