A Global Standards and Certification Provider

Our client is a global authority in standards and certification, recognized for helping organizations prove compliance, build stakeholder trust, and reach new markets with confidence.

They partnered with us to help strengthen website content governance, ensuring every page delivered clear value and supported their purpose-driven mission.

The challenge

The client’s previous website had accumulated a large volume of content, making it difficult to manage and ensure consistent quality. Following a rebrand and new website launch, they needed a more effective process to guarantee that only purposeful, valuable content was added to the site.

As a global authority on standards, credibility and consistency were vital. Any governance approach had to reflect a purpose-led brand under high levels of stakeholder scrutiny.

The solution

We embedded ourselves within the organization’s content governance framework. Our role spanned content approvals, UX, brand support, and international rollout.

Content approvals and governance

We managed the full approval process for new content, liaising with owners to check necessity, templates, and compliance. We validated tone of voice, suggested refinements, and worked directly with editors to upload approved content.

UX, brand, and marketing support

We produced templates for new content, wrote copy to fill gaps, and provided performance analysis on case studies. We supported multiple teams with ad hoc input to keep the website aligned with brand standards.

Website navigation and structure

We helped design navigation for new sections to ensure clarity and usability.

Standards content rollout

We led the rewrite of all standards-related pages, aligning them with the updated brand tone and ensuring consistency.

Content approval process development

We defined and implemented an automated workflow that empowered business units to upload content themselves, with oversight maintained through spot checks and approvals.

Global rollout

We managed migrations across international sites, provided templates and guidance, and ensured alignment between the core site and local country versions. Post-launch, we coordinated ongoing updates and maintenance.

The impact

Our approach gave the client a more efficient, consistent way to govern content across their global web estate.

• Facilitated approval and publication of 601 content requests between Q1 2024 – Q2 2025.
• Supported the launch and content management of 12 international country sites.
• Defined and rolled out an automated approval workflow that improved efficiency and governance.
• Empowered business units to manage content independently while maintaining central oversight.
• Delivered a consistent, brand-aligned content experience worldwide.

These results strengthened content governance and ensured the website remains purposeful and effective across all regions.

Want to become our next success story? Contact us today to find out how we can support your business.