Stannah

Stannah is a well-known UK stairlift and homelift provider, recognized for its heritage and trusted by customers for decades. To support the Enjoy the Life Upstairs campaign and strengthen its position in a highly competitive market, we built on our ongoing partnership with Stannah to enhance their digital advertising mix and deliver measurable results across both performance and brand activity.

The challenge

Stannah’s brand awareness is strong, but the market was highly competitive and increasingly price driven. To maintain its premium positioning and drive growth, the business needed to:

• Generate more qualified leads.
• Reinforce its premium offer in a crowded, cost-sensitive market.
• Build stronger brand awareness and emotional connection alongside TV investment.
• Better align its digital activity with creative brand assets.

Addressing these challenges meant expanding beyond search to deliver a digital strategy that combined performance activation with brand-building activity.

The solution

PPC and Demand Generation

We built on the success of existing search campaigns and ran both Performance Max and Demand Generation campaigns to support brand activity with display and video ads.

This approach allowed us to closely align creative and messaging with the TV brand campaign activity.

Display, Native and Video via Programmatic

To further strengthen reach and engagement, we introduced Programmatic into the mix with a UK-wide campaign spanning display, native and video advertising. The strategy combined prospecting and retargeting audiences to maximize impact.

• Began with a nationwide campaign, later narrowing audiences to boost frequency and recall.
• Increased leads and visit bookings in the first month alone.

Creative alignment and asset strategy

We worked with Stannah’s team and design agency to ensure all assets were fit for purpose and platform-specific:

• Directed the creation of shorter versions of TV brand ads for use in digital campaigns.
• Ran segmented display ads through Google Ads, splitting assets first by product vs. people, then layering in messaging sentiment around Value, Trust and Health.

This integration ensured that brand and performance activity reinforced one another across channels.

The results

Our digital campaigns delivered immediate, tangible outcomes while reinforcing Stannah’s brand activity:

• Programmatic campaigns generated an increase in leads and visit bookings.
• By refining audiences, we improved campaign frequency and strengthened engagement, ensuring brand recall across channels.
• PPC performance improved significantly during the campaign period:
  • +26% increase in conversion rate
  • 30% reduction in cost per conversion
  • +22% uplift in branded search volume
  • +6% uplift in overall leads
• Our integrated reporting and digital-ready ad formats supported Stannah’s successful submission to the Silver Marketing Awards 2025, where their Enjoy the Life Upstairs ad won Best TV Campaign.

Want to become our next success story? Contact us today to find out how we can support your business.