Bidwells

Bidwells is a long-established property consultancy operating in a highly competitive market. For their audience, speed and accuracy are non-negotiable: users need to search, filter, and find the right property quickly. Meeting those expectations online is central to both customer experience and commercial success.

The challenge

Their website was underperforming in a critical area: its search and product listings pages. While functional, they were not intuitive to use. Search criteria lacked clarity, and results were often less refined or relevant than users needed.

In the property sector, this creates a real barrier. Prospective buyers and tenants expect a seamless experience when browsing online. They want to move from search input to tailored, accurate results in just a couple of clicks. Anything less risks frustration and abandonment. For a business competing in a crowded market, that posed a serious challenge.

Bidwells needed to refine and improve these pages to ensure visitors could not only search easily but also trust that the results they received were the most relevant ones available.

The solution

Our role was to focus on UX and UI design support. The objective was to define and refine the user journey for the search and listings experience, and to provide a clear design framework for future rollout.

We started by running a series of workshops with the client. This collaborative approach was critical to ensuring the brief was fully understood and that the improvements we proposed were aligned with user needs and business priorities. Throughout, we worked closely with stakeholders to balance current requirements with potential future updates to the site.

From these sessions, we translated ideas into tangible outputs:

• Wireframes capturing the agreed improvements, providing a structured foundation for design.
• Proof-of-concept designs in Figma, showcasing how the new experience could look and feel.
• A set of reusable UI components, forming a consistent design library for future site development.

By combining user-centric design with practical foresight, we made sure the consultancy had both immediate improvements and a scalable framework for longer-term growth.

The impact

The redesigned search and listings pages now deliver a smoother and more intuitive experience. Users can filter results more effectively, and the outputs are more relevant and easier to navigate. The overall interaction is quicker, clearer, and more aligned with how people expect to search for properties online.

For Bidwells, this means a more professional and user-friendly digital presence in a space where usability is a differentiator.

Want to become our next success story? Contact us today to find out how we can support your business.