A Global Professional Services Firm

Our client is a global professional services firm operating across multiple jurisdictions. As their international footprint grew, they needed a digital platform that could reflect local market needs, enabling tailored content and improved user experiences at a country level.

The challenge

The client’s digital presence was built around a single, centralised domain. While this was manageable early on, it became increasingly restrictive as the business scaled globally. The lack of country-specific content made it harder to compete with regional players, limited the ability to respond to local market nuances, and affected visibility in search engines.

They also faced industry-specific challenges like:

• Strong competition from large, well-established global firms.
• A need to communicate service availability that varies by jurisdiction.
• Technical complexity in building a flexible, scalable platform to handle market-by-market requirements.

The goal was to launch 23 separate country sites that could deliver tailored experiences for local audiences while retaining consistency in branding, UX, and performance.

The solution

We delivered a full-scale digital expansion project, supporting our client across SEO, UX design, and web development to bring 23 new country sites to life.

SEO strategy tailored by territory

We began with in-depth keyword and competitor research for each target location. This helped us understand how audiences search locally, identify key opportunities, and shape the SEO structure of each site accordingly. Pre- and post-migration SEO activities ensured rankings were preserved and visibility improved.

UX design for local engagement

We conducted a user experience review to design high-converting, localised landing pages that would meet the needs of each market. Content was localised across all key pages, ensuring relevance, clarity, and compliance with regional expectations.

Development built for scale and flexibility

Our development team built and rolled out 23 new sites with full responsiveness and location-specific requirements in mind. Tracking and analytics were implemented across each domain to provide full visibility over performance.

Ongoing support for long-term growth

Post-launch, we continued to provide SEO and development support – making sure the sites remained optimised, technically sound, and aligned with the client’s evolving digital priorities.

The results

• 7% increase in organic leads YoY Following launch, the client saw a clear rise in the volume and quality of leads driven through organic search.
• 5% increase in total priority conversions YoY Improved UX and better localisation helped convert traffic more effectively across markets.
• 23 localised subsites successfully launched All new sites went live as planned, expanding the client’s reach into individual markets with dedicated content and improved visibility.
• Record keyword visibility achieved Tracked keyword performance reached all-time highs in the months after launch, driven by a more targeted SEO strategy across each local domain.