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Retika Majed
The most important aspect of B2B marketing is targeting the right decision-makers. B2B marketers can waste significant budget by targeting audiences that are unlikely to convert into leads. An increasing…
LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered…
In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented…
Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make…
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically,…
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A lot of people have misconceptions about the Facebook learning phase, but no matter what they say, the learning phase is beneficial towards campaigns. To get the best results for…
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