Lucy Henning

The festive season brings a familiar dilemma for marketers: keep advertising through Christmas, or hold fire until January? On one hand, this time of year often sees audiences distracted, decision-makers…

There’s no shortage of data in marketing: dashboards, attribution reports, CRM exports, social insights. The problem isn’t getting hold of it. The problem is knowing what to do with it.…

Marketers love to talk about data, automation and, more recently, AI. We track, analyze and optimize everything. But for all the dashboards and tools at our disposal, one truth has…

For years, marketing mix modelling (MMM) has been a reliable way to understand what drives performance. It’s the backbone of budget decisions and post-campaign analysis. But it’s fair to say…

Very few platforms have experienced as tumultuous a journey as TikTok in the United States in the ever-evolving world of social media. From looming bans to heartfelt confessions, earlier this…

Instagram is currently testing AI-generated comments on posts, allowing users to engage without writing their own responses. This feature lets users select from a range of AI-suggested comments, streamlining interactions…

The UK’s cost-of-living crisis isn’t just increasing cost for consumers, it’s also forced businesses to reevaluate and reshape how they operate and advertise. With the high street increasingly becoming a…

Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable…

Bluesky, a decentralized social media platform, has emerged as a competitor to X (formerly Twitter), particularly following significant events like the U.S. elections and policy changes on X. Its growth…