Author Archive
James Clark
I think about digital marketing A LOT and I’m also easily irritated by everyday experiences. So much so that when I find myself in a pot of slightly frustrating bother,…
In our latest blog, one of our Digital Consultants shares the potential pitfalls of Google Analytic's default "last-click" attribution model and explores the alternatives which can offer more accurate insights that help Google Ads to work more effectively.
Let me start by saying I learned much more than just three things at this year’s Hero Conf London, but three key themes permeated most talks over the course of…
Did you know that by 2021, it’s expected that video will make up 82% of all consumer internet traffic? By then the world will reach three trillion Internet video minutes…
On the 14th of December, advertisers on either Google’s Ad Grants or Grantspro programmes were sent a rather alarming email notifying them of impending policy updates. These emails are nothing…
In digital marketing, knowing who your competitors are, what they are saying and where they are saying it can mean the crucial difference between succeeding and failing in search. One…
Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. The…
If you perform a Google search today, you may notice that the SERP (search engine results page) you see is quite different to what you would have seen running the…
In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes…
“Focus on the user and the rest will follow” That’s the first point on Google’s company philosophy under the heading ‘What we believe’. It’s a belief that’s currently under fire…
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