Author Archive
Annabelle Gardiner
Business process automation (BPA) was once limited to rigid, rule-based workflows. Today, it’s evolving into something smarter, thanks to AI. If you’re aiming to streamline your operations and improve efficiency,…
AI is becoming an undeniable part of everyday corporate life. By taking on repetitive tasks and processing large amounts of data, it frees your workforce up to focus on making…
When your business is growing fast, it’s easy to overlook how work gets done. But even small inefficiencies in your existing processes can quickly turn into serious blockers. Business process…
Every time a new AI model is released, the headlines rush in and LinkedIn timelines are filled with insights. But beneath the speculation, you need to know what actually matters.…
The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people…
Every Christmas, marketing campaigns flood inboxes and social media feeds with snowflakes, Santa hats, and tired slogans. While Christmas campaigns are an essential part of the marketing calendar, they often…
With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms…
I recently sat down with my family to watch one of our favourite films: The Greatest Showman. And, believe it or not, it inspired me to write this very blog.…
When you think of evolution, one of the first people that probably springs to mind is Charles Darwin. I know what you’re thinking, what on earth has Charles Darwin got…
You won’t have heard from me yet, so I guess I should introduce myself! Hi, I’m Annabelle and I am a new(ish) Copywriter here at Coast Digital. I have been…
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