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World domination? Google increase grasp on the search market

Google’s surpassed itself again by (according to comScore) powering more than half of all online searches by itself.

That’s right. It sounds insane, but Google powered more searches than Yahoo, Badiu, MSN/Live, NHN, eBay, Time Warner, Ask, Fox and Lycos combined in August this year.

In the UK Google’s grasp is actually much higher, somewhere more in the region of 75% of searches, and this seems to be increasing all the time. It’s no surprise then that Google’s share prices have recently gone above the $600 mark!

This makes you wonder, how much longer the other big players such as Yahoo, MSN and Ask will be able to hold on as competitors.

Authors

Darren Bond

Digital Strategy Director

As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency’s service offering since joining Elixirr Digital in 2006. Darren’s vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.

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