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Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable…

The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people…

For brands looking to make a big impact, DOOH, or Digital Out of Home, offers a unique opportunity to engage with audiences in ways that traditional media simply can’t match.…

For years, third-party cookies have been a cornerstone of digital advertising, enabling businesses to track user behaviour across websites, deliver targeted ads, and measure campaign effectiveness. However, until recently their…

Why do some words grab your attention while others go unnoticed? It’s not just about ‘clever’ writing, it’s about tapping into what makes people tick. At its core, marketing is…

Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown…

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But…

It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of…

Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and…

There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend?…

The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can…

The British Retail Consortium (BRC) recently predicted a “challenging” 2024 for retailers, following a lacklustre Christmas period, the possibility of higher business rates being introduced, and potential disruptions to shipments…

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect…

Marketing has seen a fair few widespread industry changes over the last decade: Mobile-first indexing Enforced HTTPS GDPR Core Web Vitals GA4 Google’s recent push to make Chrome third-party cookieless…

In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on…